Just because it’s on the internet doesn’t mean it’s open for use.  Attorney David Oxenford calls attention to recent suits against broadcasters by photographers whose material was used without permission.  

Here’s his recap of a speech to the Wisconsin Broadcasters Association where he outline dangers and safeguards.

http://www.broadcastlawblog.com/2014/02/articles/digital-and-social-media-legal-issues-for-broadcasters-exercise-care-in-using-internet-content-on-your-digital-properties-and-why-fair-use-is-not-always-a-defense/#more-4369